Effective as of January 01, 2020
Definitions and background
For ease of use of this document, the following terms will have the specific meaning provided below:
"Device" means a computer, laptop, desktop, smart phone, tablet, and any other similar equipment that is used for online activities.
"Personal Information" means information that identifies an individual or that, when combined with other information available to the data holder may allow identifying an individual with reasonable certainty.
"Promotion" means survey, contest, webcast, or promotion that we organize alone or in cooperation with a business partner.
"Registered User" means an individual who has provided contact information in order to receive content from TapTok, such as a newsletter or an offer for a special discount for a product, or as part of the purchase of a product.
"User" means an individual who uses the Website. A User can be an individual who merely explores the Website, or a Registered User.
"Website" is the website TapTok.co.
Scope and Consent
What information we collect and how
We collect personal information in a variety of ways:
If you visit our Website - We collect information about your device. This information is automatically provided by your browser. This may include device information (type of device, operating system version, unique device identifier, browser type and version, and mobile network information) or log information (IP address, smart phone identifier, screen resolution, and referring domain).
If you become a registered user - We require users to submit contact information if they wish to purchase products or services from the Website, receive our newsletter or other information, or participate in a Promotion. In this case, the user becomes a "Registered User."
If you purchase a product or service from the Website - We may collect contact information, such as name, phone number, email address, payment information, and shipping address from individuals who purchase products online.
If you purchase a product for delivery to a third party - If you purchase a product for delivery to a third party (e.g. as a gift), we also collect the contact information and shipping address of that third party. If you provide us with the contact information and shipping address of an individual to whom you want to send a gift, you represent and warrant that the individual does not object to our collection of his/her personal information for the purpose of delivering the TapTok product or service to him/her.
If you contact us - We may keep a record of your contact information and correspondence, the purpose of your contacting us, and our interaction with you if you contact us for any purpose.
Cookies - We may collect information through cookies and other technologies, such as information about a user's online activity, the pages of our Website that the user visited, the search terms used, and any link or advertisements on which the user clicks. For more information, please see the Cookies and Other Technologies section.
Other sources - We may obtain personal information from affiliated entities, business partners, publicly available databases, and other independent third-party sources and add it to our contact database for marketing and sales purposes to combine it with other information that we have collected or obtained otherwise.
How we use personal information
Our primary goals in collecting personal information are to assist users in completing the purchase of our product or services; to interact with our users, such as providing information about our new products or services; to better understand the individuals who are interested in our products or services, so that we can find more efficient and effective ways to respond to their questions and inquiries, and market our products to them. The more we know about your interests, the better we can communicate with you, anticipate your needs and communicate with you in a productive and enjoyable manner. This interaction may occur in several different ways:
All Users - We use personal information to provide our users with access to the public areas of our Website and information about our products. We may also use personal information about our users to communicate with them, respond to their questions, or as otherwise described at the point of collection of information.
Registered Users - If you have registered on our Website, we will use the information that you provide in order to complete the purchase of our products or services; ship a product in accordance with your instructions, manage your Registered User account and give you access to the special service or document that you requested. We will assume that you are interested in our products or services, and may send you periodically additional information and news. You have the right to opt-out from receiving any future communications. See our User's rights section.
Gift Recipients - If you are the recipient of a gift that is purchased from our Website, we will use your personal information to deliver the gift that has been purchased for you. Once the delivery is complete, we may continue interacting with you, to ensure that you are able to use the gift and to make you aware of other TapTok products or services of that may be of interest to you. You have the right to opt-out from receiving any future communications other than administrative communications that are related to the delivery of your gift.
Correspondence -We may use your correspondence, contact information, email address, and any information that you provide in your messages, to respond to you.
Marketing and Business Development - We may use your contact details to solicit feedback from you, including through surveys. We may also use your personal information to estimate how likely you might be to become a customer, to send you marketing communications and promotional material; or to provide you with information about our promotions, and our other products.
If you demonstrate an interest in a particular product or service, such as by affirmatively clicking on a link about the product or service, and we have your contact information, we may follow-up and send you an email or initiate communication with you about this product. You have the right to prevent future interaction with you. See our User's rights section.
Analytics - We may aggregate personal information and usage data in order to obtain statistical information, such as to calculate the percentage of users who have a particular zip code or telephone area code. We also use aggregated information to understand how our Website is used, for research and/or product development, for example, to measure interest in, or monitor the use of any product or promotions that we provide through the Website, to improve these products or promotions, and for the technical administration of the Website.
With whom we share personal information
From time to time, we may disclose personal information to third parties, as follows:
Service Providers - We may engage certain third parties to perform functions and provide services to us, including, without limitation, hosting and maintenance, customer relationship, storage, database management, credit card processing, shipping, fraud prevention, business analytics, chat, website analytics, website optimization, lead scoring, retargeting, direct marketing campaign and the sending of newsletters, or similar services.
We will share your personal information with these third parties, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain the privacy and security of your personal information.
Compliance with Laws and Third Party Requests - TapTok cooperates with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our reasonable discretion, believe necessary or appropriate to respond to and defend against legal claims, respond to legal process (including a facially valid subpoena, warrant, court order or other legal process), or otherwise as required by law. Please note that we may not be able to notify you of a request for the disclosure of your information as described above, because doing so might be prohibited by law, or because doing so would jeopardize an investigation into illegal or fraudulent activity, or because we do not have your contact information.
Aggregate Information - We may prepare reports, market analysis, and trend analysis that are based on compilation of data that TapTok has collected. These reports do not contain specific user information, but only aggregate information regarding a group of users. Data aggregation is a process in which data is gathered and expressed in a summary form for purposes such as statistical analysis, in order to obtain information about a particular group based on specific variables. This aggregated information is used for industry analysis, demographic profiling, and other purposes.
Cookies and other technologies
Cookies - Some cookies are managed by us, and others by our service providers, such as when we display advertisements on third parties websites. These cookies are used for a variety of purposes. We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.
Some cookies enable services that you have specifically asked for, while other cookies are used to remember the choices you made (for example, the size of the font, or the language you prefer) in order to make it easier for you to use our Website when you return.
Other cookies collect information about how users use our Website, for example which pages they visit most often, or how long they stay on a particular page.
Finally, other cookies are used to collect information about your perceived interest in our products so that we can arrange for advertisements regarding these products to display on other sites that you visit on the Internet. This way when you visit other sites that display advertisements, the advertisements that you see are more relevant to you.
When users visit the Website, we may store a number or code in their browsers using one or several cookies to remember their visit. This unique number or code identifies a browser on a specific computer. Browsers may be associated with demographic information, such as gender or age range, based on the other websites that were visited by that browser.
Tags - Our Website site may also use tags (also known as clear gifs, pixel tags or Web beacons), which are tiny graphics with a unique identifier, similar in function to cookies, that are placed in the code of a webpage.
We use tags to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Website from an online advertisement displayed on a third-party website, and to improve Website performance. We also may allow our service providers to use tags to analyze visitor traffic and actions on our Website and to help us understand which pages are more attractive to Users, or which emails have been opened by recipients. This helps us measure the effectiveness of our content and other offerings.
If you have any other questions about cookies and other technologies, please visit http://www.allaboutcookies.org/ or http://networkadvertising.org/ or contact us as indicated in the How to contact us section below.
Do Not Track – California law requires that operators of websites disclose how they respond to a “Do Not Track” signal. However, because there is not yet a common understanding of how to interpret Do Not Track signals, TapTok does not currently respond to Do Not Track signals, if any, it might receive from browsers. We will continue to work with the online industry to define a common understanding of how to treat Do Not Track signals.
We do not share with these third parties any information that would readily identify you, such as an email address, but these third parties may have access to information about your device, such as an IP or MAC address. We do not have access to, or control over, the technologies that these third parties may use to collect information about your interest.
We have tried to provide our users with all the tools necessary so that they can manage their interaction with us, though you may prefer to interact directly with us. You can contact us at any time with your questions or requests for assistance. Please refer to the How to contact us section below.
Right not to provide information - You can choose not to provide us with any personal information. However, if you wish to obtain access to certain content, ask us a question, initiate a transaction, or to take advantage of certain features of the Website, you may be required to provide certain contact or other Personal Information, as indicated in the relevant form.
Right to block cookies - You can choose to block cookies. To do so, please review the Cookie and other technology section. Please note that if you refuse to accept cookies from this Website, you will not be able to access certain portions of the Website.
Right to block marketing communications - If you no longer wish to receive marketing information or communications from us or from our affiliates entities, you can unsubscribe from our distribution list by following the unsubscribe instructions provided in the communications that you receive from us or by requesting us to make such changes by contacting as indicated in the How to contact us section.
Accessing, Changing or Deleting Personal Information - If you are a Registered User of the Website, you may update or correct the information you provided to us by logging into your account and making the applicable changes or by requesting us to make such changes by contacting as indicated in the How to contact us section. We will respond to requests for access as soon as possible.
We will retain user information for as long as the user account is active or as needed to provide services to the user. If you wish to cancel your account or request that we no longer use your information to provide you services contact us as indicated in the How to contact us section.
Please note, however, that we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We will respond to requests for access as soon as practicable.
TapTok employs administrative, physical, and electronic measures designed to protect your information from unauthorized access, loss, misuse, disclosure, alteration, and destruction. While we do our best to implement security measures, we do not guarantee that our safeguards will always work.
When we need to transfer information out of our firewall, we use industry-standard technological means to protect personal information while in transit through the Internet. We use encryption and a comprehensive authentication protocol to provide reasonable security when transmitting sensitive information (such as credit card information). However, please remember that no security system on the Internet is perfect.
Limitation of liability
We exercise reasonable efforts to safeguard the security and confidentiality of your personal information; however, transmissions protected by industry standard technology and administered by humans cannot be guaranteed to be secure. We will not be liable for unauthorized disclosure of personal information that occurs through no fault of TapTok including, but not limited to, errors in transmission, access to your account by anyone other than you, uses of your user ID and password by a third party, your failure to comply with your security obligations, and the unauthorized acts of TapTok’s employees.
Links to social media networks and other third party websites
Our policy towards children
The Website is not directed to persons under 13. If a parent or guardian becomes aware that his or her child has provided us with personal information without their consent, he or she should contact us as indicated in the How to contact us section. If we become aware that a child under 13 has provided us with personal information, we will remove such information from our files.
How to contact us